vans オーセンティックを楽しむ為に

＜p＞＜strong＞In the tradition of bestsellers such as＜/strong＞＜em＞＜strong＞Shoe＜/strong＞＜/em＞＜em＞＜strong＞Dog＜/strong＞＜/em＞**,＜em＞＜strong＞＜strong＞Authentic＜/strong＞＜/strong＞＜/em＞is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands.**＜/p＞ ＜p＞You may not have known their creator, but you certainly know the shoes: for more than four generations, Vans shoes have been synonymous with cool.＜/p＞ ＜p＞Now in *Authentic,*a memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of heading West and capturing the American dream.＜/p＞ ＜p＞＜em＞Authentic＜/em＞ is a celebration of Van Doren's remarkable life and the iconic brand he built, beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture.＜/p＞ ＜p＞In ＜em＞Authentic＜/em＞, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old "service boy" at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue.＜/p＞ ＜p＞Van Doren is not just an entrepreneur, he's an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans ー skateboarders, surfers, even Sean Penn wearing Vans' famous checkerboard slip-on shoe in the film ＜em＞Fast Times at Ridgemont High＜/em＞ー made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes.＜/p＞ ＜p＞The book details Van Doren's personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits.＜/p＞ ＜p＞＜em＞Authentic＜/em＞ is Paul Van Doren's written legacy and his lessons for the innovators of tomorrow.＜/p＞ ＜p＞＜strong＞Bracingly forthright and totally entertaining,＜em＞＜strong＞＜strong＞Authentic＜/strong＞＜/strong＞＜/em＞is a business memoir by an American original.＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。

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